The Internet provides tremendous business development opportunities. However, in order to use the Internet more effectively, it’s important to be able to utilize the high tech tools that help do business online. One of these tools is an online store.
An online store is a powerful e-commerce tool. It’s the software that enables you to buy or sell goods or services on a website. An online store is a resource, with a special set of functions that are specifically focused on e-commerce, that has a number of advantages over a high street shop.
The advantages of an online store include:
- No need for a physical retail space;
- A huge number of potential customers;
- A whole store infrastructure can be built with software;
- E-stores require fewer staff than physical shops;
- Unlimited potential of Internet technologies;
- Less risky and more adaptable to the ever-changing market conditions.
An online store will be a useful trading tool for small, medium-sized and large companies that sell goods and services.
There are several types of CMSs with various infrastructures for the creation and managing an online store. ITLabStudio, builds online stores using the most modern and leading technologies in the development of e-commerce resources. These are only some of the CMSs we use in app development: WordPress, OpenCart, Magento, Yii2.
- WordPress – by far the most popular Content Management System (CMS) in the world right now. The number of online stores created with WordPress currently exceeds the number of E-shops built with other CMSs put together by a large margin. WordPress has a reference infrastructure architecture. Its official catalog contains thousands of free plugins and template themes. An online store can be created with WordPress using WooCommerce technology or other ecommerce plugins. The drawback of WordPress is that it still lacks some of the functions without which E-stores cannot be built. They can easily be developed with the help of free and paid modules.
- OpenCart is an easy-to-use CMS, which is why it’s highly popular. This CMS does have the functionality each and every online store must have: catalog, basket, payment page. There are online payment and delivery service modules available for the CMS. It is way easier to add products to an online store and manipulate them using OpenCart than other CMSs. This system is designed for small and medium-sized E-stores with more than enough functions to satisfy the needs of this type of shop. Not suitable for large and multi-functional online shops. Its marketplace has plenty of template themes and modules for expanding functionality. OpenCart has got significantly fewer free modules compared to WordPress.
- Magento is another popular ecommerce platform that has a developed infrastructure and modern functionality. One of the five most popular ecommerce engines in the world. Magento is one of the most popular CMS in both the European and US market. There is a huge number of templates and plugins at a programmer’s disposal, but basically, all add-ons come with a fee. Magento supports advanced web application technology. This provides a good website usability on mobile screens and high page loading speed. The platform supports a web page builder, with which landing pages and product cards can be created without web developer skills.
- Yii2 is a framework, with which any app of any size can be built: from catalog sites to full-featured ecommerce projects. This framework is an extremely flexible tool when it comes to implementing non-standard tasks. The framework has proved very reliable, with page load speed being a particular feature as well as its ability to cope with a high volume of traffic. The price of a project very much depends upon the technology with which the project is built. The important issue, before developing an online store, is to correctly choose the platform to build the online project with. Platform is chosen depending on the needs of the project. Yii2 does require significant financial resources. In this case, a developer has nothing at hand. Not only will the developer have to build the non-standard functionality from scratch, but also the standard functionality that usually comes with a CMS for free. It takes time and significantly affects the budget. However, if your online store must include non-standard solutions or unique functionality, then in most cases, you will have no choice but to opt for Yii2 or similar frameworks as the traditional CMSs don’t offer this flexibility.
Before taking advantage of an e-store or the Internet itself, it’s vitally important that you choose the right technology for your future shop. So is it important to choose the right team who will develop your application, so that the final product lives up to your expectations. And it does matter, because as the Internet grows, e-commerce is becoming less of a luxury for entrepreneurs. It’s becoming a means of promoting goods to the wider markets.