An Internet portal, or as it is also known – a web portal, is not a technical or technological concept, but rather a marketing or user tool. In other words, it is a web-resource, the value of which is created by its visitors and it is monetized through advertising or content.
An internet portal is a multi-level functional platform that contains a whole host of interactive services that may include certain services and links to other web resources. It is a fully-fledged web resource with an expanded structure and thoughtful navigation, which helps users get to the desired section of the site or find the necessary information.
A web portal is a website that acts as a starting point for many other sites. A web portal offers a user information, arranged in a way that is most convenient for the user. Portals cover a lot more things than regular websites.
All modern Internet portals are divided into the following types:
- Horizontal. It is a universal web portal, whose pages are filled with many functions, services and topics. The main objective of horizontal Internet portals is to reach out to a wide audience and provide them with the most useful information;
- Vertical. It is a web portal, whose pages contain information on a certain topic. The main objective of vertical Internet portals is to reach out to a niche audience who are interested in a specific topic, for example: sport. The audience is enticed through the following functions: ratings, assessments, comments, forums, blogs, personal profile with special status, etc.
The types of vertical portals:
- Corporate. It’s an expanded and improved version of a corporate website, which allows potential customers, existing partners or even a company’s staff to get the necessary information. There may even be closed Internet portals, through which staff of different departments of the same company interact;
- State. All the information about the activities of state bodies is gathered on this type of portals as well as services they provide including administrative, legislative documents, searching services etc ;
- Regional. Regional portals contain information from a specific region or city. They cover the life and events of a particular region. They may also include services through which users can communicate with each other;
- News. News portals are focused primarily on bringing news to the public. Often grouped into local, regional, national, and international news;
- Entertainment. Entertainment portals feature entertainment content.
An Internet portal is a difficult resource to develop, since it involves the implementation of many functional modules. At ITLab Studio, a large number of professionals are involved in the process of creating Internet portals.
If you are willing to start working in information industry, then the ITLab Studio will help you create the special tool for this. Take the first step towards your dream!