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Website development brief questionnaire

A professionally developed and well-thought-out IT product will create not only a positive image for your company but it will also improve your business. Therefore, before ordering one or more of our web development services, we need to know exactly which product you need? And on our part, we will give you advice on how to avoid the most common mistakes!

You must fill out this brief as comprehensively as possible, if costly re-iterations and miscommunications are to be avoided. This will allow us to estimate the project cost and duration. The more comprehensively you answer these questions, the quicker we will start solving the tasks. We guarantee full confidentiality of the information provided to us.

The brief is not a technical task and it will only help us understand how you see your future site. Please fill out this questionnaire as comprehensively as possible. It will help us fully understand the project specifics and the features that the final product should have.

If you have difficulties in completing certain fields of this brief, you can skip them. Just fill in the fields marked as ‘required’. After processing the brief, we’ll get in touch with you to get the missing information.

Required fields!

Contact details

Your name

Phone number

E-mail or messenger (Skype, Viber, Telegram, WhatsApp)

When is the best time to contact you?

1. GENERAL INFORMATION

Further in the brief, the definition of a “product”: a product or service. The definition of a "project": a web-resource (website).

1.1. What is the project’s name (existing or future)?

1.2. What’s your brand essence? (the main idea or mission of your product)

1.3. What is the unique selling proposition (USP) of the product? Why will the consumer want to buy your product ( but not the competitor’s one )? Product positioning (it is a process of determining how to best communicate the product’s attributes to the target consumer based on the consumer needs, competitive pressures, available communication channels and carefully crafted key messages).

1.4. What are the three core values of the product (rational and / or emotional)?

1.5. How will the consumer benefit from the aforementioned values? (List the values of the product that will attract unique visitors / target audience)

2. What is the target audience of your site? Who is your consumer?

Important! Describe your consumer as a living person so that we can imagine the person’s likely behaviors.

2.1. Which three consumer groups are most likely to use your product? Who is likely to buy the product? How much do these particular groups account for ( in percentage terms ) of the total product consumption?
2.2. Describe the consumer groups using the following parameters (first of all, describe the largest group - the core of the target audience):
- demography (gender, age, marital status);
- sociography (social status, education, occupation, monthly income);
- behavior (product awareness, consumer interest in the product, consumer commitment to the product, product consumption frequency, stereotypes of perception / prejudices).
Describe the second and third groups of the target audience using the same parameters.
1 group: 2 group: 3 group:

3. What does your company need a website for?

3.1. What does the consumer need your website for? (What kind of consumer problems will it solve? How will it improve consumer experience )

3.2. When / How will the consumer use your site?

3.3. Is the consumer accustomed to your product?

The product is innovative and the consumer has to accustom themselves to it.

The consumer is accustomed to the product and the product also has some improvements over exactly the same product offered by the competitors.

The product is exactly the same as the product offered by the competitors.

Other:

3.4. Is your product simple or complex? (Indicate the chain of events: from the moment the consumer is willing to buy the product up to the moment when the product is bought by the consumer)

4. YOUR COMPETITORS

4.1. Competitors’ websites ( indicate at least three links to the sites of your competitors):

4.2. If possible, provide information on your three main competitors using the following parameters: the competitor's name; the competitor’s strengths regarding your product / brand; the competitor’s weaknesses regarding your product / brand; the competitor’s positioning and USP;the competitor’s product / brand value; how long the competitor has been on the market; the competitor’s market share.

5. Location based targeting

5.1. Indicate the market you will be selling your product on : (select one of these):

International

Federal

Regional

Local

5.2. What else do you think we should know about the product / brand in order to make our work more efficient? (Specify the features of your product)

7. The additional questions that will strengthen our cooperation

7.1. Do you have an employee who will be able to maintain the site in the future?

Yes

Other:

7.2. Would you like us to fill up the site with content?

Yes, I / We would like you to fill up the site with content.

No, I / We will fill up the site with content myself / ourselves

Other:

7.3. Do you plan to have the site promoted (SEO, SMM, PPC)?

Yes

Other:

7.4. List the websites that you like. (indicate the links to the sites and describe why you like them)

7.5. List the websites you do not like, and why? (Indicate the links to the sites)

7.6. Who will we be contacting should questions arise regarding the project ? (indicate the person’s name and their contact details)

8. ADDITIONAL INFORMATION

8.1. Your comments, questions, wishes

Website development brief questionnaire

Contact details

1. GENERAL INFORMATION

2. What is the target audience of your site? Who is your consumer?

3. What does your company need a website for?

4. YOUR COMPETITORS

5. Location based targeting

6. IMPORTANT QUESTIONS. They will help us estimate the project cost and duration.

7. The additional questions that will strengthen our cooperation

8. ADDITIONAL INFORMATION