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Web and mobile app design

When your audience visits your website, it gives them the first impression of your business. They will judge your business within seconds. In these first few seconds, you want to make a positive impression on your audience. If your website looks unappealing or outdated, it will make a negative impression on your potential customers. You’ll miss out on leads because they’ll leave your page for the competitor’s one.

At ITLab Studio, we adhere to certain rules when designing a web resource. We always use only modern technologies, directions and techniques. Our experts know how to correctly combine colors, maintain the color balance, correctly pick the proportions of lighting and the volume of graphic elements. When creating a web design, we always take into account the purpose of the resource, with the target audience in mind. We develop a unique design that will set your product apart from the competitors’. In a design development or when redesigning a resource, our designers comply with the corporate style of the project, with the latest trends influencing the design and the client having the final say in what the final product will look like. By default, all web designs we create are responsive designs (mobile-dedicated).

When it comes to mobile application design, the same principles and approaches are applied as in web design development. Layout structures and graphic elements in mobile apps aren’t similar to layout structures and graphic elements in web apps, with UX / UI being pretty much the same in both.

When creating startups or primary versions of web resources or a mobile application design, ready-to-use solutions are used every so often, and they cost next to nothing compared to what it costs to develop a unique design your site with these resources. However, this approach has a number of drawbacks:

  • The same design. When using popular ready-to-use solutions, the chances of your website being identical to other web resources increase dramatically, thereby users may associate;
  • It’s hard to promote. Search engines very negatively perceive sites that are built with ready-to-use templates. When making changes, these templates are likely to be removed altogether as it is hard to tweak them, and the cost of making changes will be equivalent to the cost of a unique design. And it’s all but impossible to move a website that’s built with a template design to the TOP of search results;
  • Problems with editing. Ready-made templates have very limited functionalities, they are modularly truncated, overloaded with excessive graphics or unused modules. Which makes it difficult to promote the resource and make a change on the site, should such a need arise;
  • Extremely hard to choose the right template. Despite the fact that there are so many ready-made solutions in the world, it is almost impossible to find the most suitable template that would solve all business tasks of a project and meet all the requirements;
  • Hidden links. Very often, templates contain “dirty code” – invisible links to external sources are added to templates – that promotes a third party resource at the expense of a customer’s site.

Ready-to-use solutions are mostly faceless, devoid of originality and have limited functionality. If your goal is to get a respectable, future-oriented project, then budget templates should be shunned.

The advantages of custom web design:

  • Helps in business development;
  • Entices the target audience into buying a product or service from a site;
  • Promotion –  with a unique design and content it is not that difficult to get a website moved up to the top of search engine results page;
  • Conveys a company’s values ​​and brand message;
  • Gives users a quick and convenient access to important information;
  • Attracts key user groups, prods them into action, gives users an opportunity to familiarize themselves with content;
  • An attractive appearance of a website will increase the likelihood that a user won’t leave it straight after having a first glance at it.

The phases of web design process:


Brief. A design brief is filled out at this stage. The brief contains the clarifications on the design specifications: from the the task that needs to be resolved to the prefered color gamut. The field of activity, unique selling proposition, portrait of the target audience, figures and facts are specified;


Analytics. Competitor analysis, structural analysis, reference searching, prototype modeling. Designing a block layout and website conversion architecture. Determining the style and appearance of a future project. Font type for headings and content is selected. Analysis of the behavior of the target audience. Determining the scope of the project – which pages and functions need to be included in the project in order for it to achieve certain goals as well how long, it will take to create the project;


Sketch. Drawing up a site structure, creating a wireframe for the web resource. Creating a prototype concept and drawing several sketches of the future design for the customer to choose from. Drawing a schematic sketch;


Matching. The customer selects only one out of several sketches of the future design that meets all the aforementioned requirements. Once the sketch has been selected, a designer begins to create the prototype. After the prototype has been built, the next and final step in this phase includes drawing a few mockups, one of which is chosen by customer;

Creating design of a website layout

Creating design of the website layout. Creating the design of the website layout, using previously selected graphic elements and unique graphic materials. A designer creates the final version of the design of the layout, from which the website layout will be made.

There is the unwritten rule in Internet business: if you want to succeed, use only high-quality, unique and modern design. Fill out the brief and get one step closer to expressing your personality!