Brand identity design
Attributes help win customer loyalty and create a product brand. It is no secret that people receive 80% of information through their eyes. A brand design is all about creating a brand identity that perfectly reflects a company’s brand.
A brand is an image, created by a product or unique offer, in the consumer’s imagination, which is based upon opinion, association or emotions. In order for your product to become a brand or sought-after trademark, it must have the following attributes:
- Brand attribute;
- Packaging and label design;
- Company style;
- Unique logo;
- Brand book;
- Advertising campaign.
Branding helps the business to shape its identity and uniqueness in the market. To stand out from the rest of companies, your offer must have a unique and original design.
ITLab Studio will create the design of your future brand. All the visual attributes will be unique to your brand, which will ensure its uniqueness. The system of different formats will form a coherent and unified image that will make the brand more consistent. The semantics of forms and images will correspond to the context and values of the target audience, thereby ensuring relevance. The target audience will remember the images and symbols of the brand very well, which will make the brand understandable. The consumer will positively associate your brand with the service or product.
When creating a brand design, our company adheres to the following principles:
- Distinctivity. The ease with which the future brand will be recognized even by a tiny detail.
- Simplicity. Creating a concise and understandable image without a need for clarification.
- Universality. Using the most recognizable element in its future presentations in front of the target audience.
- Creativity. The original component that allows you to stand out from the competition.
- Sociability. The ability to adapt to various media and communication channels.
ITLab Studio specialists work with all the components of a future brand image and use the most effective modern design tools.
The development of brand attributes includes the following stages:
Brand style guide
Brand style guide. A brandstyle guide is a rulebook that explains how an organization presents itself to the world through its logo, font and color selections, photography and a lot more. This is the visual image of a company expressed in a variety of different graphic elements: logo; business card; letterhead these are created in the same style.
Packaging design. Creating a packaging design that will demonstrate that you care about the customer, understand their needs and know what they are looking for. Packaging and labeling are the strongest, in terms of consumer impact, communication channel. At this stage, a style and color scheme are developed that form the identity of your brand and create its image.
Logo creation. One of the most important stages in brand development is logo creation. Logo is also one of the most important attributes of a brand. It is a symbol of your company’s identity. It creates your customers’ first impression of your company. The best logos send a message to customers about the company’s values and create brand loyalty. This element is created based on the results of a research of your prospective customers’ preferences, and can be performed in the form of a vivid illustration.
Brand book. At this stage, a list of basic techniques that provide a single graphic corporate style of a company’s products or services is composed. With this brand image, the company can earn the respect and trust of customers and partners. A brand book is the image of your company in which a combination of colors and fonts the are selected, visualization of interior design is reflected.
Advertising design. This stage is based on positioning, which in turn, is based on marketing research and situational analysis. Brand advertising is analyzed down to the smallest detail, and designed in accordance with the general concept of the brand itself. The colors for an advertising campaign, the style of an appeal to a potential consumer, the mood and tone of the message are developed. All this corresponds to the positioning of the future brand in the market.
If the visual image of a company or product is created correctly, its trademark or brand will definitely bring success and profit to the owner!
ITLab Studio will help you develop and create a unique and special brand design. Our specialists will solve problems of any complexity. We will not only create design, we will create competitive advantages. If you need a competently created corporate identity, unique logo, catchy design for a package or label, brand book, effective advertising, then we are at your service.