Home ● Contextual Advertising Brief (PPC)

Contextual Advertising Brief (PPC)

The contextual advertising brief will help us identify the goals and objectives of the future advertising campaign. Through the information provided by this brief, we will also gain an understanding of your company. You must fill out this brief as comprehensively as possible if costly re-iterations and miscommunications are to be avoided. We guarantee full confidentiality of the information provided to us.

If you face difficulties in completing certain fields of this brief, you can skip them. Just fill out the fields marked as ‘required’. After processing the brief, we’ll get in touch with you to get the missing information.

Required fields!

Contact details

Your name

Phone number

E-mail or messenger (Skype, Viber, Telegram, WhatsApp)

When is the best time to contact you?

1. COMPANY INFORMATION

1.1. Company name

1.2. Description of the main products / services on offer

1.3. Website address

1.4. Direct competitors (If possible, describe their strengths and weaknesses. Indicate their websites)

1.5. Competitive advantages (What distinguishes your company from that of competitors, what makes you unique)

1.6. Business hours

1.7. Describe the target audience. Who is your potential customer? (age, gender, interests, lifestyle, education level, standard of living, etc.)

2. ADVERTISING CAMPAIGN

2.1. The sections and services that need to be promoted (Indicate the pages or sections of the website you would like to be promoted. Skip this clause if the whole website needs to be promoted )

2.2. The main goals and objectives of the advertising campaign:

Getting new customers

Increase targeted traffic

Brand promotion

Other:

2.3. Keywords, phrases (search queries), based on which the search engines will display the ads on their search results pages. If you know them, indicate some of them. Otherwise skip this clause.

2.4. The region, where the ads will be displayed (country, city, etc.). If it’s several regions, indicate them.

2.5. The devices the ads will be displayed on:

Smartphone

Tablet

2.6. When would you like the ads to be displayed? (specify the time and days of the week)

2.7. Do you have a Google Ads account? If yes, indicate the identifier (10-digit number)

2.8. Have you ever had an ad campaign set up before?

Yes

2.9. The achievements of the advertising campaign. ( if applicable )

2.10. What budget did you set aside for the ad campaign?

3. ADDITIONAL INFORMATION

Your comments, questions, wishes