Search Engine Optimization
SEO (Search Engine Optimization) is the process of increasing the quality and quality of website traffic by increasing the visibility of a website or a web page to user of a web search engine. In an online business environment, where everything still largely depends on organic search, the lack of an effective search engine optimization (SEO) strategy is detrimental to your growth and profitability.
Keyword optimization helps display information about your business in the first positions of search results page in responce to a query by a user . It lets the user find what they are looking for in the most simple way. Every year search engines become more intelligent and they search not just for keywords on the pages, but also determine the relevance, namely, the correspondence of the site’s page to the user’s search query.
Benefits of SEO optimization:
- By being regularly in the search engine results page gives a greater flow of customers;
- A website reputation, that is optimized for SEO, gradually improves, ensuring the growth of the flow of customers for free and naturally;
- Some users can not stand contextual advertising because of their bias against this kind of advertising;
- It is vitally important an SEO promotion campaign runs for at least 3-4 months, otherwise it will be ineffective.
SEO website promotion stages:
Preparation and analysis
Preparation and analysis (the technical audit of a site is carried out and the analysis of its competitors, current positions, goals and direction of the promotion are determined; checking for the availability of keywords in search engines).
Internal optimization
Internal optimization (code optimization, error correction, meta tags and other parameters get written; if necessary, changes are made to the website’s structure; text on the site is corrected; micro-marking is applied; semantic core is compiled or adjusted; internal page linking is done; work is carried out to improve the usability of the site).
External optimization
External optimization (compilation of an anchor list, budget planning for the purchase of links; work is carried out on the placement of high-quality links; writing articles for specialized resources and the use of crowd marketing).
Adjustment of strategies
Adjustment of strategies (an objective assessment of the results of the promotion, analysis of current positions; reporting; consultations and the involvement of additional mechanics are carried out).
Before the start of the optimization of a web resource, a technical SEO audit is carried out. This is where the technical part of the resource gets analyzed, the code itself, for the presence of
bugs, which in turn, if found will speed up. The website loading and increase organic page ranking. Code optimization is the reduction of code to the minimum possible on those pages where it is necessary, as well as content optimization, if necessary, according to the parameters recommended by search engines. In addition to code optimization, additional checks are done for the presence of the necessary technical files.
After the technical audit has been carried out, a technical task is prepared, according to which the code is optimized and other changes are made on the site.
Content plays one of the most important roles in SEO promotion. Content may include text, photos, videos. The important point is that this content must be unique. Duplicate content that has been posted on the Internet earlier has a negative impact on the promotion of the resource. In some cases this is the main reason why it is impossible to move the site to the top positions in search engines.
Every search engine analyzes the amount and quality of content on a page. By analyzing the behavior of users on a such page and how long they stay on the resource, a search engine raises the ranking of your website and thereby shows it in its results pages in response to a query by a searcher. If there is no such content there will be no result.
SEO promotion is one of the most effective ways to get to the top positions of search results pages and, accordingly, gain user interest, a large number of visitors and, as a result, increase income. Our experts can move your site to the top positions in search engine results pages in a few months, depending on the level of competition and the area of your activity.
Each and every day over 1 billion search queries are made worldwide. Every search query is a potential demand as well as a potential opportunity to tell the customer about the benefits of your products or services. SEO on its own will not be enough to achieve great results but everything else without it is not very effective either.