Actually, when we’ve been just starting our agency up, we were a little concerned about it being limited just to Search Engines Optimization.
That made us expand our services list to include other Digital Marketing activities. Then we felt, that we can offer a wider scope of extra services within our current list, which we eventually did by extending it horizontally.
Altogether, as a few years ago we’ve finally become the agency we were aiming to become, we’ve compiled a few core work principles that we still value today, such as:
There’s no excuse for not achieving a result
Deadlines are meant to be left ahead, not behind
Lower fees for the same quality can be an advantage for everyone.